Ganga Speaks

Disclaimer: The opinions expressed in this blog are the authors own and are derived from the author’s experiences and observations. This blog is the intellectual property of the blog owner and unauthorised reproduction of the blog material is strictly prohibited. One of the most important points to keep in mind when you’re incorporating the “marketing” approach in your practice is that a patient before he/she undergoes the “ACTUAL” TREATMENT on your chair has already been UNDER YOUR TREATMENT the moment he/she walked into your clinic. What do I mean by this? Well, there are really TWO types of TREATMENT that a patient undergoes at your clinic! For the sake of simplicity, let us just call it PHASE I and PHASE II TREATMENTS. Most of us, especially when starting out tend to be too focussed on the PHASE II TREATMENT or the ACTUAL TREATMENT on the chair, doing our best and working hard to achieve the BEST result possible for the patient and rightly so...that is what we are ...

Disclaimer: The opinions expressed in this blog are the authors own and are derived from the author’s experiences and observations. This blog is the intellectual property of the blog owner and unauthorised reproduction of the blog material is strictly prohibited. Perhaps the boon and the curse of being a budding dentist today is that even though you are exposed to a lot of new and emerging trends, techniques, technologies and treatments every single day, you are also getting caught up in the problem of plenty that these things lead to. To simplify, even though it is “awesome” to learn about new advances in the field of dentistry and their potential applications in clinical practice, it is at the same time equally confusing to know where to start as a budding dentist. The end result is, the budding dentist instead of gaining clarity towards the end of graduation becomes all the more confused when it comes to the seemingly tough to answer question, What next?! What next? s...